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%PDF-1.6 % View at CNN, Oct 05, 2018//Quotes Punam Anand Keller, deputy dean and the Charles Henry Jones Third Century Professor of Management, in an article about why administrators should consider retirement plan participants emotions. For example, would you be more likely to buy a TiVo if an ad described it as offering you freedom or if it explained how you could replay sports events? The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Her current researchsupported by the National Cancer Institute, the Centers for Disease Control, and the National Endowment for Financial Educationfocuses on designing and implementing consumer communication programs. Contact All American Speakers for ratings, reviews, videos and information on scheduling Punam Anand Keller for an upcoming live or virtual event. To date, the success of these appeals varies widely, kindling controversy over the best ways to ad- XbO7.# Yhx&A10_i\fp )ivbQ Mb& ngm"5Yboj4RW Introduction There exists a voluminous literature on saving. She teaches the Social Marketing elective. View at Education Post by South China Morning Post, May 10, 2017//Cites research by Punam Anand Keller and Eesha Sharma that examines how people think about and decide between opportunities to earn and save. Barbara K. Rimer is a director, National Cancer . Showing 6 homes around 20 miles. Keller chose to study consumer decision making for its moral imperative: to gain insights that can help people become healthier and more financially secure. versity. 92 0 obj<>stream View at The Huffington Post. So if you dont test it and see how, when, and why it works, then you havent met the objectives. 0000007633 00000 n Age: 66 Gender: Female. Research on decision making by Punam Anand Keller was cited in a White House report on the use of behavioral science in the design of Federal programs and policies. She teaches Cause Marketing (marketing causes in for-profit companies) and Social Marketing (marketing in governments and not-for-profit companies). Punam Anand Keller is an expert in marketing health, wealth, and the arts. Lives in: Mattawa, Washington. Hanover, NH 03755 Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Punam Anand Keller for your next private or corporate function. 73 20 She studies the application of social marketing principles and behavioral theory in consumer and employee contexts, with a focus on designing and implementing consumer communication programs. This type of research has only recently gained wide recognition as scientifically equal to areas such as physics or chemistry. Punam Anand Keller is an expert in marketing health, wealth, and the arts. She says emotions have an impact on a persons ability to recognize the benefits of defined contribution plans. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Punam Anand Keller for your next private or corporate function. Punam Anand Keller is an expert in marketing health, wealth, and the arts. FWBM8EXVKb2 ]^cb:@7'NKN%dsX:[uw&Mh5.0Ll%a@0[PcCFU|0[^fHMV(-^U%wcubKHVfA;aJRA0 K9 H%-"J$T"#rjutU]u k\9+EZT{3FTNeJb4&ktemYhZ!o;h|V0Jm.wrF ^"Punam Keller". Depressive realism and health risk accuracy: The negative consequences of positive mood, New ways to make people save: A social marketing approach, Informing women about their breast cancer risks: Truth and consequences, How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention, Surcharges plus unhealthy labels reduce demand for unhealthy menu items. Punam Anand Keller is a behavior change expert. Our booking agents have successfully helped clients around the world secure talent like Punam Anand Keller for both live and virtual events for over 15 years. View at Pensions & Investments, Aug 06, 2021//Features Punam Anand Keller in an article about the reduced effectiveness of COVID vaccine advertisements. Im very glad I embarked on this journey, she says, because its becoming increasingly important., Keller has spent more than half of her academic career at Tuck, a school that, along with Dartmouth, fosters an uncommonly expansive approach towards academic research. Her research on decision making was cited by the Social and Behavioral Sciences Teams 2015 Annual Report for the White House on the use of behavioral science in the design of federal programs and policies. Lehmann, Designing Effective Health Communications: A Meta Analysis of Experimental Results,, With R. Ratner, How Behavioral Decision Research can Enhance Consumer Welfare: From Freedom of Choice to Paternalistic Intervention,, With A.P. She is a fellow of the Association for Consumer Research. . Usually she finds boundary conditions, where the theory falls short, so she proposes a revised theory that accounts for the nuances of human behavior. For Keller, a social marketer who researches consumer decision making in the areas of health and financial well-being, becoming an ACR fellow is recognition and a huge honor, she says. She teaches Cause Marketing (marketing causes in for-profit companies) and Social Marketing (marketing in governments and not-for-profit companies). Punam Anand Keller a,, Bari Harlam b, George Loewenstein c, Kevin G. Volpp d,e a Tuck School of Business, Dartmouth College, USA b CVS/Caremark, USA c Economics and Psychology, Carnegie Mellon University, USA d Medicine and Health Care Management, University of Pennsylvania School of Medicine and the Wharton School, USA e Philadelphia VA . Her current researchsupported by the National Cancer Institute, the Centers for Disease Control, and the National Endowment for Financial Educationfocuses on designing and implementing consumer communication programs. xb```f`` @H00QlxaFOib&* +SMCE=ig8fzTm,Ov2oE/]4[EfMq I{' X{zH\qR6cF 100 Tuck Hall Just this year, for example, American economist Richard Thaler won the Nobel Memorial Prize in Economic Sciences for his work elucidating the inherent irrationality of human behavior. People tend to focus on the financial issues right in front of them and put off savings, as we know. The analysis indicates that message tactics have a significant influence on intentions toward health-related recommendations Punam Anand Keller Lauren G Block We investigate the conditions under which messages that prompt low and high levels of fear are likely to be effective. The purpose of theory is to solve problems, not to remain on the pages of a book or journal. Our booking agents have successfully helped clients around the world secure talent like Punam Anand Keller for both live and virtual events for over 20 years. Lehmann, Effectiveness of Corporate Well-Being Programs: A Meta-Analysis,, With D.R. All authors contributed equally. The ACRs mission is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide, and the fellowship is an award the ACR has given to 39 researchers since 1979, for significant impact on scholarly work in consumer behavior.. Faculty will challenge participants to think differently about themselves, their businesses, and how they lead. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. This program is offered twice annually. [1] [2] In 2018, she was named a fellow of the Association for Consumer Research. All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. Punam Anand Keller Senior Associate Dean of Innovation and Growth and Charles Henry Jones Third Century Professor of Management, Tuck School of Business at Dartmouth College Summary Events News Education Ph.D., marketing, Northwestern University; M.B.A., marketing, Bajaj Institute of Management, Bombay University Summary of Experience | Privacy, Tuck Europe, Middle East, and Africa (EMEA) Council, Management Science and Quantitative Methods Option, Scholarships, Fellowships, and Sponsorships, https://implementationscience.biomedcentral.com/ articles/10.1186/s13012-020-01078-9, Center for Business, Government & Society, Center for Private Equity and Venture Capital, Revers Center for Energy, Sustainability and Innovation. The Art of Persuasion Aligning consumer goals with level of abstraction Based on the research of Angela Y. Lee Punam Anand Keller Brian Sternthal What types of messages are most persuasive? She teaches the Social Marketing elective. We are happy to help! Some of the hottest neighborhoods near Desert Aire, WA are Canyon Lakes, Meadow Springs, Hansen Park, Columbia Point, Metaline. He always asked tons of questions, she says. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Professor of Economics at the University of Mannheim. 0000001170 00000 n 0000004059 00000 n But also, the user experience within financial services and retirement is not gre Punam Anand Keller is an expert in consumer information processing and choice behavior. There are 11 active homes for sale in Mattawa, WA. Keller says considering a participants emotions could help boost enrollment and participation. Application of social marketing principles and behavioral theory to consumer and employee wellness programs. For the most current fee to hire Punam Anand Keller, please fill out the. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. Her research in this area has been supported by organizations such as the National Cancer Institute and the Centers for Disease Control and Prevention, and has been published in marketing, public policy, and health journals that include the Journal of the Association for Consumer Research and the Journal of Consumer Psychology. Call us to speak with a booking agent about your event or specific speaker request. (check all that apply). The news of Thalers award was a kind of vindication for Keller. Copyright 2023 All American Speakers Bureau. She starts with a generally accepted theory and does empirical testing to see how it actually works in the real world. Punam Anand Keller and Donald R. Lehmann View all authors and affiliations Volume 27, Issue 2 https://doi.org/10.1509/jppm.27.2.117 Contents PDF / ePub More Related content Similar articles: Free access Understanding how Graphic Pictorial Warnings Work on Cigarette Packaging Show details Free access Using Simulation iy_2023; im_03; id_04; ih_03; imh_08; i_epoch:1677928080784, py_2023; pm_03; pd_03; ph_10; pmh_57; p_epoch:1677869831803, bec-built-in; bec-built-in_1.0.0; bodystr, pn_tstr:Sat Mar 04 03:08:00 PST 2023; pn_epoch:1677928080784, https://www.analysisgroup.com/experts-and-consultants/affiliated-experts/punam-anand-keller/, http://ixfd-api.bc0a.com/api/ixf/1.0.0/get_capsule/f00000000166018/01297043807?client=dotnet_sdk&client_version=1.4.11&orig_url=https%3A%2F%2Fwww.analysisgroup.com%2Fexperts-and-consultants%2Faffiliated-experts%2Fpunam-anand-keller%2F&base_url=https%3A%2F%2Fwww.analysisgroup.com%2Fexperts-and-consultants%2Faffiliated-experts%2Fpunam-anand-keller%2F&user_agent=Mozilla%2F5.0+(iPhone%3B+CPU+iPhone+OS+15_3_1+like+Mac+OS+X)+AppleWebKit%2F605.1.15+(KHTML%2C+like+Gecko)+Version%2F15.3+Mobile%2F15E148+Safari%2F604.1, sdk.environment=production;sdk.charset=UTF-8;api.endpoint=http://ixfd-api.bc0a.com/;sdk.account=f00000000166018;sdk.connectTimeout=500;sdk.socketTimeout=500;sdk.crawlerConnectTimeout=750;sdk.crawlerSocketTimeout=750;whitelist.parameter.list=ixf;flat.file=true;sdk.proxyPort=0;sdk.proxyProtocol=http;crawler.useragents=google|bingbot|msnbot|slurp|duckduckbot|baiduspider|yandexbot|sogou|exabot|facebot|ia_archiver;forcedirectapi.parameter.list=ixf-api|ixf.